"Magic Ads... Killer Copy That
Will Have Prospects Lining
Up to Buy From You"

As you have probably figured out, my marketing success is due to the fact that I have developed the ability to take a leadership roll in whatever business I participate in, and I have learned how to write "Magic Ads."

Your success... or failure... will be determined by the decision you make right now. Will you acquire the necessary knowledge to be truly skilled in your business? Are you willing to be a leader to other people you bring into your business?

If your answer to either question is "no," then you have already failed. You are in the wrong business.

If you are ready to become a skilled leader in your business, then let's get started.

Attracting prospects with "Magic Ads..."

The first thing I will do is reveal my most powerful technique to creating killer ads that sell, and then I will tell you about a few other important steps which you will need to take before placing your ads. Here it goes...

Write a bunch of sentences about your product, service and opportunity... doesn't have to be grammatically correct at this point. Just write.

Next, using the material you just wrote, ask yourself, "what is the most important feature of my product and opportunity... ... what am I trying to convince my prospect of?"

Turn that feature into a prospect benefit. Here's the trick...

Feature: "We have the most supportive team in XYZ company."

This line won't sell many memberships, will it? You need to turn this feature into a clear benefit for your prospect, and here's how...

Always ask, "what does this mean to my prospect?" The answer to this question will give you the hard-hitting benefit you are looking for. For example, the ad might now read like this...

Prospect benefit: "Join our team and receive private coaching that will have you earning an income within your first 15 days in the business."

Wow... what a difference! Can you see how simple it really is to turn a boring phrase into a powerful ad?

Try to imagine what would happen if you went through all of your ads and web copy... line by line... using this simple technique! Imagine if every paragraph in your web copy was a powerful benefit to your prospect. You would have a blockbuster ad.

Do this - go through every paragraph of every ad, sales letter, web site, etc... line by line... and cut out all the "fluff" by turning every short paragraph into a real benefit that leads your targeted prospect to do exactly what you want them to do - buy the product.

Here are more examples of turning boring ads into razor sharp copy that works...

Bonus Idea / feature: "We provide free leads."

Bonus Idea turned into a "magic ad: "We provide every member with company specific leads who are ready to join your travel business right now... receive $1000 from every hot lead that converts."

The difference is clear, and the mastery of this technique will separate you from the masses of people who don't make many sales... if any.

Another example...

Feature: "I will send you a special free report just for checking out our opportunity."

A free report is nothing without a clearly defined benefit...

Benefit: "I'll send you a free report revealing the 3 easy steps I take to generate $3000 from every $200 invested and how you can do the same thing - weekly."

Are you starting to catch on? It's always a simple question: "What does this mean to my prospect?" That's all there is to turning a feature into a powerful, order-pulling benefit.

You now have the knowledge to create a "magic ad."

STOP!

Don't start placing your ads just yet. There are some important things you need to know first.

When writing an ad, be aware of these human emotions, and target them in your ad copy as often as possible:

1. Curiosity - possibly the #1 human emotion that leads a prospect to take an action step;

2. Greed - greed motivates the human race... the desire to be rich, etc;

3. Fear - "The bird flu may turn into a world wide epidemic and kill millions of people... better get your tamiflu!" Or how about, "Only 100 of these rare coins remain in our inventory... owners of these coins may be cashing in big in the near future." Need I say more? You don't have to use it to scare people, but targeting this emotion is effective.

Targeting the key human emotions with a subtle approach will work much better than coming right out and saying, "Buy now or your family will starve." I'm sure you get the point.

Important: Always target your market -

Never place an ad without deciding who it is you are speaking to. Think of your target audience as one person. Your ad must speak to that person.

Can you imagine trying to sell Yamaha's under the Harley Davidson key phrase? That would be a complete waste of money. Write a different ad for each key word or phrase that you are targeting... speak to each market according to their desires.

Apply these techniques... to the letter... and you can lead a life of freedom that most people never get to experience.

Note: Advanced target marketing is covered in detail in my blueprint and branding lessons.

Best wishes,

-William Salls

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